Printing & Publishing Client
Logo Design
Brand Identity
Messaging
Website
Content
Social Media
Copywriting
Crafting a Premium Brand Identity
Challenge:
A printing technology client, Printique, was formerly an in-house photo lab of the parent company, Adorama. The company was on a mission to enhance its brand presence as a premier provider of high-quality, artisanal photographic prints. With a rich legacy of over 20 years in the photo printing industry, Printique needed to refresh its visual and verbal identity, ensuring that its brand messaging, digital presence, and marketing assets reflected its premium offering while resonating with a wide range of creative professionals and photography enthusiasts.
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YP Impact:
YP developed a premium brand identity for Printique that communicated craftsmanship and quality. We also redesigned the website to reflect the updated branding while improving search engine visibility. Our recommendations on the new brand launch included creating social media assets that aligned with the new brand image and enhanced audience engagement.
- Logo Design & Visual Identity: YP led the development of a refined visual identity for Printique, including:some text
- A sophisticated new logo that reflected the artisanal nature of the brand, designed with elegant fonts and minimalist color schemes.
- A cohesive color palette that evokes a sense of modern luxury and craftsmanship.
- A comprehensive set of visual guidelines for the brand’s typography, iconography, and imagery, ensuring a unified look and feel across all platforms.
- Brand Messaging Development: To accompany the new visual identity, YP crafted a consistent verbal identity that highlighted Printique’s core values:some text
- A brand manifesto focused on empowering creative professionals and photography enthusiasts by bringing their visual creations to life through best-in-class platforms and high-quality prints.
- Messaging that positioned Printique as a trusted partner for artists, designers, and photographers, offering premium products at accessible prices.
- A brand tagline: “Created by you, Brought to life by us,” which captured the essence of Printique’s role in transforming digital creations into lasting, physical memories.
- Website Design & SEO: YP redesigned Printique’s website to align with the new brand identity and improve the user experience. Key updates included:some text
- A clean and visually engaging website layout that combined the primary fonts, colors, and brand elements for consistency.
- SEO-friendly copywriting that highlighted Printique’s unique selling propositions while improving searchability for relevant keywords.
- Social Media Assets: YP developed branded social media assets to boost engagement and strengthen Printique’s online presence. This included:some text
- Branded post templates for Instagram that incorporated Printique’s primary colors and elegant typography.
- Custom-designed profile icons and banners that reflected the new brand identity, helping to build recognition across platforms.
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The Outcome:
The client saw dramatic improvements in brand visibility, search engine rankings, positioning them as a premium player in the photography industry.
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