Digital Transformation Company

Logo Design

Brand Identity

Messaging

Website

Content

Sales Enablement

Copywriting

Win Government Partnerships

Challenge:

A minority-owned, women-led technology solutions company, has been a trusted partner for U.S. government agencies for nearly two decades. However, their brand image primarily focused on their technical capabilities rather than showcasing the transformative impact they were making on communities through digital acceleration. Our client sought to evolve its branding to better resonate with government clients, emphasizing the broader societal benefits of their work.

YP Impact:

YP developed an elevated brand identity for the client, Navitas, shifting focus of the brand to reflect the positive, mission-driven impact they were delivering to citizens across the country. The YP team also redesigned their visual identity, messaging, and sales assets to reflect the company's role as a community-building partner, not just a tech provider. We created a new, government-focused website that improved user engagement and visibility.

Logo Design & Visual Identity: YP crafted a modern, impactful logo and visual identity for Navitas that highlighted their purpose of improving lives through digital acceleration. The new visual identity was designed to evoke energy and trust, essential attributes for government clients.We also designed a strong, versatile logo symbolizing movement, energy, and transformation, in line with Navitas’ role as a driver of positive change
Brand Messaging Development: To help Navitas shed its "tech-only" image, YP overhauled their brand messaging to emphasize the broader mission of positively impacting communities. The updated messaging included a brand manifesto centered around improving the quality of life through digital acceleration. A positioning statement aimed at government and mission-driven corporate entities, highlighting Navitas as a strategic partner that drives community-level impact through cutting-edge digital solutions.Finally, the new brand tagline: “Improving Lives Through Digital Acceleration,” encapsulated the company's commitment to making a real difference.
Website Design: YP redesigned Navitas' website with a focus on user engagement and search engine optimization. The new site was structured to highlight the client’s government projects and the societal impact of their work, improving relevance to their target audience.

Sales Asset Development: YP created a set of sales and marketing assets, including brochures and presentations, all designed to align with the new brand identity. These materials helped the sales team communicate the company’s value in a way that resonated with government clients, emphasizing their role as partners in improving public services.

The Outcome:

The client successfully transformed its brand to better reflect its mission-led focus, resulting in enhanced engagement with government agencies. The rebranding and website redesign significantly increased awareness and led to measurable improvements in website traffic and client interactions