Global ERP Company
Logo Design
Brand Identity
Messaging
Launch Strategy
Website
Social Media
Elevating a B2B ERP Software Brand in Luxury Retail
Challenge:
A B2B ERP software company, known for offering comprehensive solutions to various industries, aimed to create a unique brand identity for its largest customer vertical in luxury retail. With a growing portfolio of ERP software designed for high-end retail businesses, the company wanted to stand out in a competitive market while boosting brand awareness and lead generation.
They were looking to build an entirely new brand, launch a visually compelling and SEO-optimized website, and develop marketing assets to support both online and physical lead generation at industry events.
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YP Impact:
Despite having a robust suite of ERP products and 30-year pedigree in the luxury retail space, our client lacked a distinct brand presence. YP took to the challenge to build a new sub-brand within the organization, designed to distinctly build a luxury-focused brand identity that would appeal to their target audience of high-end retailers.
We also created marketing assets and digital platforms that reflect the luxury branding but also effectively generated leads—both online and at landmark industry events like the JCK Show.
Brand Development: YP’s team spearheaded the creation of a new luxury-focused brand, Luxare, for the ERP software company. This included:
- Developing the brand name, logo, and a cohesive visual and verbal identity.
- Crafting a brand strategy rooted in their ERP’s unique value proposition, luxury market trends, and customer demographics.
- Conducting a competitive analysis to ensure the brand would stand out in the luxury ERP software space.
Website Design & Launch: A new, clean, and visually appealing landing page was designed and launched for the Luxare brand. Key elements included:
- Intuitive information architecture, making it easy for luxury retail executives to find relevant content.
- SEO-optimized technical copy tailored to the company’s audience, improving visibility in search engines.
- Relevant and accessible information to address pain points faced by potential customers.
The full website, optimized for mobile and desktop, successfully went live.
Print Assets: YP developed high-quality lead generation materials, including:
- Luxury-themed brochures and magazines designed for physical distribution at industry events.
- Engaging, conversion-focused content, ensuring the materials aligned with both the luxury branding and the client’s sales goals.
These assets were integral to the client’s event marketing strategy, helping to drive conversations and conversions.
Social Media: YP created a suite of branded assets for the client’s social media platforms. These were aimed at launching and promoting the Luxare brand, raising awareness among luxury retail businesses.
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The Outcome:
Our comprehensive work across brand development, digital platforms, and marketing assets led to a significant improvement in brand recognition and lead generation for the ERP company’s luxury retail vertical. The Luxare brand launch positioned the company as a leader in ERP solutions for luxury retail.
- The new SEO-friendly, lead magnet website saw a 24% increase in organic traffic within the first 3 months.
- The brochures and magazines distributed at events generated over 500 qualified leads for the clients.
- Social media engagements related to the Luxare brand increased by 66%.
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