Global Software Provider
Brand Strategy
Research
Brand Messaging
Campaign Strategy
Campaign Concept
Technical Content Writing
Presentation
Transform legacy perceptions
Challenge:
A $70 billion European information services company viewed their 5,000-person IT department as a "Help Center," hindering collaboration and innovation. A jargon-filled message wasn't resonating with key decision-makers, putting the organization’s future at risk.
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YP Impact:
We helped the IT department shed the "Help Center" label and become a valued partner, driving collaboration and innovation. When the team took on a 3-year cloud transformation journey, we helped position it as an internal global initiative.
Internal Branding Campaign: Repositioned IT as a strategic partner, not just a support function.
Employee Engagement Initiatives: Fostered collaboration between IT and other departments.
Business Leadership Presentation: We bridged the communication gap with a bold, human-centric approach. We didn't just translate technical jargon - we detangled it and crafted a bespoke creative concept that resonated deeply with leadership.
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The Outcome:
Impactful storytelling transformed the security team from unheard heroes into security champions. This resulted in a game-changing $85 million investment, empowering the team to safeguard the company's future. The IT Support Satisfaction scores rose by 19% driven by transparent & consistent communications and collaboration engagements within the organization.
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