AI-led RPA Company
Messaging
Website
Content
Social Media
Technical Writing
Executive Personal Branding
Fractional CMO
Strategic Marketing
SEO
Creating an RPA Industry Leader
Challenge:
An AI-based B2B business specializing in robotic process automation (RPA) sought to revamp its brand messaging and enhance its market presence. Their previous messaging failed to communicate the true potential of their innovative AI solutions, hindering their ability to stand out in the competitive RPA market. The goal was to provide comprehensive marketing support to elevate the company’s brand, generate high-quality leads, and help it become a top 5 brand in the RPA industry.
The brand had outdated messaging that didn't fully reflect their innovative capabilities and unique value in the AI and RPA market. Low visibility on search engines and LinkedIn, two critical channels for engaging B2B audiences. There was an urgent need to establish thought leadership in a fast-evolving AI space, while also driving qualified leads and building an active, engaged audience.
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YP Impact:
YP began by rebuilding brand messaging to better reflect the company’s strengths and vision, improving SEO to achieve top search results for relevant keywords. We generated high-quality leads through LinkedIn outreach, content marketing, and targeted campaigns and established the company as a thought leader through blog posts, white papers, and case studies.
- Brand Messaging Rebuild: YP worked with the client to completely overhaul their brand messaging, ensuring it communicated their cutting-edge AI and RPA capabilities. The new messaging was crafted to resonate with enterprise-level prospects by highlighting how the company’s solutions delivered transformative results.
- Website Content: The website was updated with SEO-friendly technical copy and relevant content that clearly articulated the brand's value proposition. Key updates included:some text
- Revamping the site’s readability and layout for prospects and customers.
- Incorporating targeted keywords to boost search engine rankings.
- Ensuring that the content conveyed the company’s leadership in the RPA space.
- Content Marketing & Lead Generation: YP implemented a robust LinkedIn content marketing strategy, posting 2-3 times per week. This included:some text
- Copywriting for press releases and key business events to raise visibility.
- Leveraging a proprietary Lead Generation Platform to convert high-quality prospects.
- Developing downloadable assets, including case studies, white papers, and eBooks, designed to generate Marketing Qualified Leads (MQLs).
- Thought Leadership, SEO & Blog Content: YP positioned the client as a thought leader by:some text
- Producing weekly blog posts with relevant keywords to improve searchability and demonstrate the company’s expertise in AI and RPA.
- Conducting ongoing on-site, off-site, and technical SEO efforts to drive organic traffic.
- Optimizing the website to rank for key industry terms, achieving the #1 Google search result for “Intelligent Process Discovery.”
- Fractional CMO & Strategic Marketing: Acting as a strategic partner, YP provided long-term marketing leadership by:some text
- Serving as a fractional CMO to guide high-level strategy and execution.
- Building and implementing comprehensive marketing strategies that helped the company maintain a competitive edge in the RPA market.
- Personal Branding for CEO: YP helped develop a strong personal brand for the company’s CEO by enhancing his visibility on LinkedIn and positioning him as a thought leader in the industry. This included crafting content that showcased his expertise and vision, contributing to the company's credibility and authority.
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The Outcome:
The client saw dramatic improvements in brand visibility, lead generation, and search engine rankings, positioning them as a top contender in the RPA industry.
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