B2B SaaS Company

The parent company, Facctum, faced the challenge of creating a distinct identity for their consulting services that would stand out in a crowded tech consulting market. 

YP developed a brand that effectively communicated the company's bold and innovative approach to data solutions. We designed a website that could serve as a strong lead generation tool while embodying the sophistication of a data consultancy, and ensured that the digital presence visually captured attention in a highly competitive tech landscape.

Brand Ideation: YP’s creative team collaborated with the client to ideate and develop a new brand, DataVium. Drawing inspiration from Latin, the genesis of the parent brand,  the name reflects the concept of a “river of data,” symbolizing the continuous flow and potential of enterprise data.

• Developed a brand identity with bold colors and a striking visual style to break away from the typical look of traditional tech companies.
• Positioned DataVium as ‘Thinkers’ with a mission to solve complex data challenges for enterprises, helping clients gain a competitive edge.
• Created a strong and consistent brand voice, reflecting a world where enterprise data is visible, approachable, and actionable.

Brand Development: YP fully developed the new brand, crafting a unique brand name, logo, and visual/verbal identity based on a deep understanding of the competitive landscape and target customer demographics. We articulated DataVium’s value proposition and ensured that the brand communicated innovation, expertise, and a visionary approach to data.

Website Design & Launch: YP designed and launched a sleek, user-friendly website for DataVium that included: 

• A brand new information architecture that clearly presented key services and company information, making it easy for enterprise clients to find the solutions they needed.
• SEO-friendly technical copy and engaging content, strategically designed to improve search rankings and appeal to prospects and customers. 
• A visually clean and modern interface that reinforced the brand’s message of innovation and expertise.

The launch of DataVium established a strong and distinct brand presence for Facctum’s new services division, attracting attention in the competitive tech consulting market. Key outcomes include:

• The DataVium brand differentiated the new services division from the parent company, while maintaining a conceptual link to its roots, appealing to large enterprise clients.
• The SEO-optimized website drove over 200  inbound inquiries for the company.

The strong brand voice and visual identity helped position DataVium as a thought leader in the data consulting space.